There’s no better way to celebrate summer time than to supply away free window AC units; I thought it was the best way to advertise the summer time service special.
I displayed a summer time service special that included an AC tune-up & a free air filter; The price for the summer time service special was lower than any other place in the area, however my marketing director called to make sure.
My pal and I also told all of our buyers that anyone that signed up for an AC tune-up would earn an entry to win a free window AC unit. My pal and I planned to supply away three window AC units. My pal and I had a lot of calls when the advertisement was sited. A lot of people called to get more information about our AC to not special… Our AC service includes more than 2 different items. The checklist is a whole page long & our service dealers have to complete every single part. An AC tune-up can save you about 20% on your yearly utility bills & it can help your AC unit last a lot longer. After the month of advertising, I looked at the list of names & we had 174 people call that month for AC service tune-ups. I was able to see the data from the previous year & that number was 30% higher. I put all of the names on a separate piece of paper & then I let one of the new dealers draw three different names from the bag. My bookkeeper called each one of the winners to individually congratulate them & set up a time for delivery & upgrade.